With an eye for detail, I observed how small daily interactions with everyday objects significantly influence our quality of life. This observation led me to pursue a career in industrial design and the creation of the lifestyle brand Buddy. With a dedication to improving people's daily lives through design, my goal for Buddy is to enhance people's daily wellness experiences through companionship and lighting design. This is done through the use of playful, friendly, and sincere design language to transform the user's day for the better.